How it works

From your website to an evidence-linked, repeatable action plan.

You confirm what is measured. Dexlera collects answers neutrally, stores them first, then evaluates them by the same rules every time.

1
Confirm your site and scope
You start with your website. Brand, demands, the competitors you know and the languages to measure are confirmed by you.
2
The customer's question, in the customer's language
For each demand, the question a real customer would ask is put to ChatGPT and Gemini in the chosen languages. No brand or rival name is written into it.
3
The answer is stored first
Each answer is stored as an unchangeable record before any evaluation.
4
Repeatable evaluation
Who was named, in which position, which rival got ahead: the same answer always gives the same result. No second AI acts as judge.
5
Finding and action
Important gaps are shown with the evidence in the answer; each finding is tied to a task your team can apply.
6
Apply, then remeasure
You apply the action. On paid plans the weekly measurement shows the change; Dexlera never changes external systems.

Reading change correctly

One movement is not a trend.

Repeated measurement is valuable, but an observation is never confused with its cause.

Measurement: ChatGPT and Gemini answers completed for a set scope and time.
Observation: The first change between two measurements; on its own it is not a trend.
Repeated movement: Change in the same direction across several measurements; a stronger signal.
Source churn: Sources cited in answers may change; that is read separately from visibility.

Dexlera does not guarantee a particular AI ranking, automatic improvement, causality or revenue outcome.

The first audit is free: one service, in Turkish and one foreign language, on ChatGPT and Gemini.